Mobile UIUX Research
DoYou Yoga & Fitness: Cross-Platform Redesign & React Migration
Tools
Figma,Zeplin,Jira,UserTesting,Chrome DevTools,Maze
Available On

The Challenge & Solution
Key Issues
- Platform built on deprecated mobile framework requiring complete technology migration to React/React Native ecosystem.
- Poor visual hierarchy and overwhelming choice architecture in 'Challenges' section caused decision paralysis, while complex 5-step enrollment flow created friction in user onboarding.
- Inconsistent design system with outdated aesthetic didn't reflect DoYou's wellness-focused brand identity or meet accessibility standards.
- Missing gamification and feedback mechanisms resulted in low daily engagement and poor habit formation among users.
Solutions
- Collaborated with development team to assess and implement React/React Native migration strategy, ensuring scalable cross-platform foundation for web, iOS, and Android.
- Redesigned information architecture with card-based categorization system and streamlined enrollment flow from 5 steps to 2, removing unnecessary decision points.
- Developed comprehensive design system with WCAG AA-compliant color palette, reusable components, and consistent spacing rules that mapped directly to React components.
- Designed milestone and streak gamification system with immediate visual feedback, validated through usability testing with 15+ users and daily dogfooding of production builds.
Impact & Results
Platform Rating
4.8/5
Average user satisfaction across web, iOS, and Android.
Enrollment Speed
60% faster
Streamlined onboarding from 5-step to 2-step flow.
Design System Coverage
100%
Consistent implementation across platforms from iOS to Android, and web.
Key Achievements
Successfully migrated entire platform from deprecated framework to scalable React/React Native ecosystem.
Established design system with 100% adoption across all platforms, ensuring visual consistency and accelerating future development.
Reduced enrollment friction by 60%, streamlining onboarding flow from 5 clicks to 2.
Reduced cognitive load in challenge discovery, enabling users to make faster, more confident decisions.
